1. Introduction
This Privacy Policy describes how C47, Inc., a Delaware corporation (“Company,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information in connection with the Martini platform, including our website at martini.film, our cloud-based AI filmmaking application, and all related services (collectively, the “Service”). This Privacy Policy applies to all users of the Service (“you” or “your”).
By accessing or using the Service, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with our practices, please do not use the Service. This Privacy Policy is incorporated into and subject to our Terms of Service or similar customer agreement between the Company and your organization.
2. Information We Collect
2.1 Information You Provide to Us.
- (a) Account Information. When you create an account, we collect your name, email address, password, and any other information you provide during registration. If you sign up through a third-party authentication provider (such as Google), we receive your name and email address from that provider.
- (b) Payment Information. When you purchase a subscription or Olive credits, we collect billing information such as your payment card number, billing address, and transaction details. Payment card information is processed by our third-party payment processor and is not stored on our servers.
- (c) Inputs. When you use the Service’s AI generation features, we collect the prompts, reference images, camera parameters, and other creative inputs you submit (“Inputs”).
- (d) Outputs. We store the AI-generated images, videos, and other media created through your use of the Service (“Outputs”) in association with your account.
- (e) Communications. If you contact us for support or otherwise communicate with us, we collect the contents of those communications, including any attachments.
- (f) Feedback. Any suggestions, ideas, or feedback you voluntarily provide about the Service.
2.2 Information Collected Automatically.
- (a) Usage Data. We automatically collect information about how you interact with the Service, which may include pages visited, features used, generation requests made, Olives consumed, timestamps, click paths, and session duration.
- (b) Device and Log Data. We may collect device type, operating system, browser type and version, IP address, unique device identifiers, referring URLs, and crash reports.
- (c) Cookies and Similar Technologies. We may use cookies, pixels, local storage, and similar tracking technologies to operate the Service, remember your preferences, analyze usage, and support our marketing efforts. See Section 8 (Cookies) for more detail.
2.3 Information from Third Parties.
We may receive information about you from third-party sources, including: (a) identity verification and fraud prevention services; (b) analytics providers; (c) advertising partners; and (d) publicly available sources. We may combine this information with other information we collect about you.
3. How We Use Your Information
We use the information we collect for the following purposes:
- (a) Providing the Service. To operate, maintain, and deliver the Service, including processing your Inputs through Third-Party AI Models to generate Outputs, managing your account and subscription, processing payments and Olives transactions, and providing customer support.
- (b) Improving the Service. To analyze usage patterns, diagnose technical issues, develop new features, and improve the performance and quality of the Service. As described in our Terms of Service, we may use aggregated and de-identified Customer Content for platform improvement purposes.
- (c) Safety and Security. To detect and prevent fraud, abuse, security incidents, and violations of our Terms of Service, including monitoring for prohibited content as described in our Acceptable Use provisions.
- (d) Communications. To send you transactional messages (such as account confirmations, billing receipts, and security alerts), service-related announcements, and, where permitted, marketing communications. You can opt out of marketing communications at any time.
- (e) Legal Compliance. To comply with applicable laws, regulations, legal processes, or governmental requests, and to enforce our Terms of Service.
- (f) Aggregated Analytics. To create aggregated, anonymized, or de-identified data sets that do not identify you, which we may use for any lawful business purpose.
4. How We Share Your Information
We do not sell your personal information. We share your information only in the following circumstances:
4.1 Third-Party AI Model Providers.
When you use AI generation features, your Inputs are transmitted to the Third-Party AI Model providers necessary to fulfill your generation request. These providers process your Inputs to generate Outputs and return the results to us. We maintain a current list of Third-Party AI Model providers on our website. Each provider’s handling of data it receives is governed by its own privacy policy and terms of use. We use commercially reasonable efforts to select providers and configurations that do not use API-submitted data to train their general-purpose models, but we cannot guarantee the data practices of third-party providers. Some Third-Party AI Models may be unavailable without training on Customer Content and we will use commercially reasonable efforts to explicitly label such Third-Party AI Models within the Service.
The categories of data shared with Third-Party AI Model providers include:
| Data Category | Examples | Purpose |
|---|---|---|
| Text Inputs | Prompts, scene descriptions, creative directions | AI content generation |
| Image Inputs | Reference images, uploaded stills | Image-to-video generation, style reference |
| Technical Parameters | Camera settings, aspect ratio, resolution | Output configuration |
4.2 Service Providers.
We share information with third-party service providers who perform services on our behalf, including payment processing, cloud hosting, analytics, email delivery, and customer support. These providers are contractually required to use your information only to provide services to us and in accordance with this Privacy Policy.
4.3 Legal Requirements.
We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, the safety of others, investigate fraud, or respond to a government request.
4.4 Business Transfers.
In connection with a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. We will notify you of any such transaction and any choices you may have regarding your information.
4.5 With Your Consent.
We may share your information with third parties when you have given us your explicit consent to do so. If you are using the Service under a free-tier plan, your Inputs and Outputs may be designated as “Public” by default and visible to other users of the Service. You may change the visibility of your content to “Private” by upgrading to a paid subscription plan. By using the Service under a free-tier plan, you acknowledge and consent to the public visibility of your Customer Content.
4.6 Aggregated or De-Identified Data.
We may share aggregated or de-identified data that cannot reasonably be used to identify you with third parties for any lawful purpose, including analytics, research, and marketing.
5. Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Service to you. We may also retain information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, and as permitted by applicable law. Specific retention periods include:
- (a) Account Information: Retained for the duration of your account and for up to 12 months following account deletion, unless a longer retention period is required by law.
- (b) Customer Content (Inputs and Outputs): Retained for the duration of your account. Upon termination, Customer Content may be deleted within 60 days unless you request earlier deletion or we are required to retain it by law.
- (c) Payment Records: Retained for the period required by applicable tax and financial regulations.
- (d) Usage Data and Logs: Retained for up to 24 months for analytics and security purposes, then aggregated or deleted.
- (e) Aggregated and De-Identified Data: May be retained indefinitely, as it cannot be used to identify you.
6. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and employee training. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for maintaining the security of your account credentials.
7. International Data Transfers
Company is based in the United States and processes data primarily in the United States. If you are accessing the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. By using the Service, you consent to the transfer of your information to the United States and other countries as described in this Privacy Policy.
8. Cookies and Tracking Technologies
We use the following categories of cookies and similar technologies:
- (a) Strictly Necessary Cookies. Required for the Service to function, such as session cookies, authentication tokens, and security cookies. These cannot be disabled.
- (b) Functional Cookies. Used to remember your preferences, settings, and customizations to enhance your experience.
- (c) Analytics Cookies. Used to understand how users interact with the Service, measure performance, and identify areas for improvement. We may use third-party analytics tools such as Google Analytics.
- (d) Marketing Cookies. Used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.
9. Your Rights and Choices
9.1 General Rights.
Depending on your jurisdiction, you may have the right to:
- (a) Access, correct, or update your personal information.
- (b) Request deletion of your personal information.
- (c) Object to or restrict certain processing of your personal information.
- (d) Request portability of your personal information.
- (e) Withdraw consent where processing is based on consent.
- (f) Lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the information in Section 14. We will respond to your request in accordance with applicable law.
9.2 Communication Preferences.
You may opt out of receiving marketing emails by clicking the “unsubscribe” link in any marketing email or by updating your account settings. Even if you opt out of marketing communications, we may still send you transactional and service-related messages.
9.3 Account Deletion.
You may request deletion of your account by contacting us or through your account settings. Upon account deletion, we will delete or de-identify your personal information in accordance with Section 5, subject to our legal retention obligations.
10. Children's Privacy
The Service is not directed to and is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will promptly delete that information. If you believe a child under 18 has provided us with personal information, please contact us using the information in Section 14.
11. Third-Party Links and Services
The Service may contain links to third-party websites, applications, or services that are not operated by us. This Privacy Policy does not apply to those third-party services, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party services you visit.
12. Do Not Track Signals
Some browsers transmit “Do Not Track” signals. Because there is no common industry standard for interpreting these signals, the Service does not currently respond to Do Not Track signals. We will update this policy if a uniform standard is established.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through a prominent notice on the Service at least 30 days before the changes take effect. The “Last Updated” date at the top of this page indicates when this Privacy Policy was last revised. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.
14. Contact Us
If you have questions or concerns about this Privacy Policy, wish to exercise your privacy rights, or need to submit a data-related request, please contact us at:
C47, Inc.
2261 Market Street STE 85833
San Francisco, California, 94114
Email: support@martini.film